Artisan Sourdough from Wainui
Small-batch sourdough baked with spring water in Wainui, Whakatāne — slow-fermented, simple, and full of flavour.
The Bakery —
Sourdough breads are now available for preorder and pickup.
Your fresh sourdough, every single week - without re-ordering.
The L’Epicerie Weekly Bread Plan is a simple and convenient way to enjoy artisan sourdough as part of your weekly routine. You choose your favourite loaf, select 4 or 8 consecutive weeks, and pick the same weekly pickup day - and we take care of the rest.
Your loaf is baked fresh with long fermentation and will be waiting for you at Bin Inn Whakatāne on your chosen day.
There’s no weekly checkout needed - your bread is automatically prepared every week for the length of your plan.
Why choose a prepaid plan?
✔ Save up to 12% on your weekly sourdough
✔ No weekly ordering - fully automated for you
✔ Fresh, small-batch, hand-crafted sourdough
✔ Clear, organised routine
✔ You can pause a week if you’re away
✔ Supports local, waste-free artisan baking
Available breads: Campagne • The Hearty • 4 Seeds • The Oaty
A delicious, stress-free way to make real sourdough part of your week.
Perfect for families, busy routines, and anyone who loves good bread.
Our Bread
At L’Epicerie, simplicity guides everything we bake.
Our sourdough loaves are made with only a handful of honest ingredients, sourced with care from trusted producers across Aotearoa New Zealand.
We use high-quality flour from the Canterbury Plains in the South Island, pure spring water collected on site in Wainui — naturally filtered and tested — and sea salt to balance and strengthen each loaf.
Our sourdough starter, affectionately named Marcel, is nurtured every day — alive, patient, and full of character. He’s the quiet heart of our bakery, transforming simple ingredients into something truly special.
We also like to move the codes a little.
Our loaves are baked in tins — a modern twist on the traditional sourdough. The rectangular base brings everyday convenience: easy to slice, store, and toast, without the big holes where jam might escape through and land on your shirt.
Yet the top is free to expand naturally, creating that beautiful, rustic opening — a nod to the living dough inside.
It’s the perfect balance between craft and practicality, between French tradition and New Zealand life.
Humble, handsome, and made to be enjoyed daily.
Baked with Love, Aroha, and Amour.