Artisan Sourdough from Wainui
Small-batch sourdough baked with spring water in Wainui, Whakatāne — slow-fermented, simple, and full of flavour.
The Bakery —
Sourdough breads are now available for preorder and pickup.
Your fresh sourdough, every single week - without re-ordering.
The L’Epicerie Weekly Bread Plan is a simple and convenient way to enjoy artisan sourdough as part of your weekly routine. You choose your favourite loaf, select 4 or 8 consecutive weeks, and pick the same weekly pickup day - and we take care of the rest.
Your loaf is baked fresh with long fermentation and will be waiting for you at Bin Inn Whakatāne on your chosen day.
There’s no weekly checkout needed - your bread is automatically prepared every week for the length of your plan.
Why choose a prepaid plan?
✔ Save up to 12% on your weekly sourdough
✔ No weekly ordering - fully automated for you
✔ Fresh, small-batch, hand-crafted sourdough
✔ Clear, organised routine
✔ You can pause a week if you’re away
✔ Supports local, waste-free artisan baking
Available breads: Campagne • The Hearty • 4 Seeds • Kawakawa Glow
A delicious, stress-free way to make real sourdough part of your week.
Perfect for families, busy routines, and anyone who loves good bread.
Make everyday meals special with L’Epicerie’s artisan sourdough breads.
Wednesday pick up
Each loaf is slowly crafted in Wainui using traditional sourdough fermentation, local spring water, and quality New Zealand ingredients.
Baked in small batches, our breads develop depth of flavour and a tender, satisfying crumb - perfect for sharing, toasting, sandwiches, or simply enjoying on their own. All our breads are wheat and rye flour based.
To keep our bread at its best, we bake on set days each week, in limited quantities.
Please choose your bread type and pick-up location when ordering.
Campagne Sourdough loaf
Traditional French “pain de campagne” - white & rye.
Our Campagne Sourdough Loaf is a classic everyday sourdough bread made with white and rye flour for a soft crumb and gentle flavour.
Slow-fermented for improved digestion, and tin-shaped for easy slicing — perfect for sandwiches, toast, and family lunches.
The Hearty Sourdough loaf
Wholemeal for extra goodness and lasting energy.
A nourishing wholemeal sourdough combining white, rye, and wholemeal flour for a more nutritious, high-fibre slice.
Soft enough for kids, filling enough for busy days — a wholesome everyday choice.
4 Seeds Sourdough loaf
Packed with activated seeds for flavour and natural nourishment.
Crunchy, nutritious, and perfect for any occasion.
Seeds are soaked overnight (activated) for better digestion and nutrient absorption.Activated linseeds, sunflower, pumpkin & sesame seeds.
Kawakawa Glow Sourdough Loaf
A vibrant golden sourdough infused with turmeric and fresh Kawakawa leaves.
The Kawakawa adds a green, peppery twist with a gentle spice - subtle, but full of character.
A showpiece loaf that brings colour and flavour to any platter - from seafood feasts to brunch with friends. Kawakawa leaves are harvested on private land with care and respect, following tikanga guidance learned through Rongoā Māori studies.
Bon appétit!
Our Bread
At L’Epicerie, simplicity guides everything we bake.
Our sourdough loaves are made with only a handful of honest ingredients, sourced with care from trusted producers across Aotearoa New Zealand.
We use high-quality flour from the Canterbury Plains in the South Island, pure spring water collected on site in Wainui — naturally filtered and tested — and sea salt to balance and strengthen each loaf.
Our sourdough starter, affectionately named Marcel, is nurtured every day — alive, patient, and full of character. He’s the quiet heart of our bakery, transforming simple ingredients into something truly special.
We also like to move the codes a little.
Our loaves are baked in tins — a modern twist on the traditional sourdough. The rectangular base brings everyday convenience: easy to slice, store, and toast, without the big holes where jam might escape through and land on your shirt.
Yet the top is free to expand naturally, creating that beautiful, rustic opening — a nod to the living dough inside.
It’s the perfect balance between craft and practicality, between French tradition and New Zealand life.
Humble, handsome, and made to be enjoyed daily.
Baked with Love, Aroha, and Amour.